Eric Rudolphe's Summary
Achieving results in SEO (Search Engine Optimisation) is more than just understanding search Algorithms, it’s about understanding your target market and your company’s products and services.
With 25 years in senior management both internationally and locally I have a business acumen and a search engine optimisation strategy that when put together achieves the search page ranking results you seek.
Having initially dabbled in the on-line environment in the early nineties I returned to my inner geek after a long period in senior management in Film and Television production in the United Kingdom, South Africa and New Zealand.
My expertise with organic search results extends not only into the technical structure of the site but also the on-page optimisation and off-page optimisation.
Whether you are just targeting your local Auckland SEO NZ or attracting customers across the globe it is more than just high page rankings for a couple of keywords, Search Engine Optimisation is so much more!
Search engines don’t buy your products or services people do!
Optimising your content for the customers experience will ensure that good SEO practices naturally follow.
Understanding your customer’s needs and expectations goes a long way in understanding the requirements for full SEO optimisation as naturally as possible without bending the rules! Working to create great content that not only your customers seek but also ensuring the search engines are aware of this great useful, unique and interesting content and ensuring it is shared with a relevant back-link strategy.
The process starts in ensuring we have a solid understanding of your target market and what it is they seek and the keywords that offer good intent to achieve the sales and enquiries that give you the return on investment. It is therefore critical that a SEO NZ Company understands your business offerings so as to contribute to the overall success of and SEO NZ campaign.