Many clients wonder whether their time should be focussed purely on SEO or on adwords with mixed feelings and past experiences for each however we think these strategies can work very well together in unison. SEO and Adwords when working together can help bring incremental results and data uncovered from either campaign can be used in conjunction to maximise your ROI. ..

So many times I have been asked what it is I do for a living. Explaining the practice of Search Engine Optimisation before your audiences eyes glaze over is certainly a challenge. ..

Larry Page, the co-founder and CEO of Google, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” ..

A typical scenario would be that your site has always ranked well for your selected keyword be it carpet cleaning Auckland or mortgage broker Auckland. Then one day it's gone from the first page and even further into the depth of the Internet where bad websites go to die. ..