With so many new devices arriving on the market and all with different screen sizes and viewable as landscape or portrait mode, responsive web design fits perfectly to take advantage of this.
Responsive Web Design
Up until recently designing a mobile-specific site was the industry standard but this is no longer necessary. The advent of responsive web design must be seen as the new design standard and will become the mainstream for designers going forward.
It is not only the new browsing devices that readily accept responsive web designed sites but even search engines such as goggle as seen in this blogpost from Google.
Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
Simply put If your website only has one address (URL) for each page then the search results pointing to those pages will be higher than if the same page has multiple addresses' (URLs.) Likewise if your mobile website sits at a different sub domain then the power of those links will be diluted.
Benefits for users
This has to be the foremost incentive to build or re-design a site using the responsive design technique. Users will be able to view your site best suited for the viewing area available including touch elements and deciding what not display for the area available.
Web owners will get the added advantage of future proofing there site for new devices. The use of Responsive Web design will also enable a further reach from a wider reach of potential users utilising a wide range of devices. A design not incorporating responsive web design will when viewing the web world on a smart phone can be a very eye-straining experience!
A large percentage of web sites including some rather major sites can be very unusable or totally inaccessible on many small screen devices. Mentioned is just the beginning when it comes to the advantages of responsive design. What is even better is that it is not just the future but the present that will take full advantage of this revolutionary design technique.
Google has recently via a Google Blog Post that sites that are viewable on modern devices will be part of there ranking factors. So good time to update your no Mobile friendly website into one that is!